Content creation
ceremonia
Ceremonia is a clean hair care brand rooted in Latinx heritage.
project: Guava Wash Day project
scope: creative direction, video creation, video editing, copywriting, Instagram stories
brief: Ceremonia gifted me their Guava Repair and Protect Champu + Acondicionador to create organic content for social media and review products on Sephora and Ceremonia website.
package free shop
Package free shop is a lifestyle goods brand providing clean, low-waste products that are better for you and for the planet.
project: New Year, New Habits
scope: creative direction, video creation, video editing, copywriting, Instagram stories
brief: Package Free Shop gifted me a selection of goodies to showcase new sustainable habits. Reel was reshared on brand’s Instagram.
karibe kombucha
Karibe Kombucha is a family-owned business out of Rincón, Puerto Rico sourcing seasonal, organic fruits and veggies to produce flavorful kombucha.
project: Brand Ambassador
scope: UGC lifestyle content for Instagram
brief: I’m a Karibe Kombucha brand ambassador helping promote the brand through lifestyle photography and videos.
mint life Rx
mint life Rx is Ginamaría Suarez’s health coaching brand. She’s a Pharmacist, Certified Integrative Nutrition Health Coach, Chef and Retreat Organizer.
project: Reel series - POV Sincronizando con tu ciclo
scope: creative direction, video editing, copywriting
brief: I was hired to create a POV Reel series to help drive sales towards mint life Rx’s online course focused on cycle syncing.
dos pinceles
Dos Pinceles is a handcrafted jewelry line created by twin sisters, Gabriela and Patricia, based in San Juan, Puerto Rico.
project: Art Meets Fashion Recap
scope: video editing
brief: I was hired to video edit a short-form video for Instagram Reels to highlight the Art Meets Fashion Event honoring the brand with a modern art installation at the Aloft Hotel in San Juan, Puerto Rico.