content marketing

the movement athlete

The Movement Athlete is a progressive calisthenics training app that’ll make you strong & mobile for life.

I joined The Movement Athlete as a freelance content marketing manager, where I was in charge of managing the content marketing process, distribution and execution. I wrote and edited blog posts, created social media and email marketing copy, implemented a community engagement strategy for Facebook, and developed a social media strategy.

scope: content marketing strategy, writing, email marketing, social media copy

Be The Movement: How Federico’s Passion For Movement Became His Mission

From Skinny To Strong: How Michael Gained Muscle Strength With Calisthenics

Sociedad integrada

Sociedad Integrada is a regional marketing agency in Latin America focused on servicing communications, experiences, and creative strategy.

In addition to my role as social media manager, I also wrote email marketing content for the internal newsletter for the agency.

scope: email marketing, writing