ELTA Group

The ELTA Group is the only construction recruitment agency that offers hands-on, concierge recruitment support to leading construction companies. Headquartered in Central Indiana and serving clients across the United States, our recruiters nurture real and lasting relationships with our clients and candidates.

project: When I joined forces with The ELTA Group, they were on the cusp of an exciting transformation—a fresh rebrand with a new logo, brand identity, and website. My role was to bring their vision to life on social media, crafting a strategy that not only introduced their revamped brand but also built awareness, grew their community, and positioned them as trusted experts in construction recruiting. We started by reimagining their LinkedIn presence and launching a new Facebook page, using these platforms to drive traffic to the new website and engage their audience. The results were tangible: steady growth on both platforms, an engaged community, and a new client secured shortly after launch, all thanks to their elevated digital presence. It’s been incredibly rewarding to see the strategy flourish and continue building on this foundation to make ELTA a go-to name in their industry.

scope: social media audit + strategy, content curation + creation, social media management, copywriting, analytics

White ox creative

White Ox Creative is a web design and digital marketing agency based in Noblesville, IN, serving small businesses locally and globally.

project: When I partnered with White Ox Creative, the goal was clear: to transform their social media presence into a powerful tool for building brand awareness, positioning them as a go-to expert in digital marketing services, driving leads, and boosting engagement. After conducting a thorough social media audit, I developed a content pillar-based strategy that prioritized consistency and high-quality content. This approach led to a steady increase in followers and gave the brand a clear direction for its online presence. My role has gone beyond strategy—I’ve been hands-on as a content creator, even stepping in front of the camera for talking-head videos and day-in-the-life content to showcase our expertise in social media management. It’s been exciting to see how this approach has elevated White Ox Creative’s reputation and brought their digital marketing services to the forefront.

scope: social media audit + strategy, content curation + creation, social media management, copywriting, analytics

sociedad integrada

Sociedad Integrada is a regional marketing agency in Latin America focused on servicing communications, experiences, and creative strategy.

I joined Sociedad as a freelance social media manager, where I was in charge of the content ideation, creation and social media management of four social media accounts. This included coming up with a social content strategy that aligned with client’s goals, developing new content pillars, writing scripts for Reels, executing video creation, directing social graphics, writing relevant copy, and community management.

scope: social content strategy, content ideation + creation, content planning, copywriting, community management, influencer marketing

client: Uber Eats Puerto Rico & Dominican Republic

content ideation + creation: I ideated and executed content strategy for Instagram account directing, scripting, and executing Reel content.

client: Borinquen Memorial

social calendar management: I managed social media monthly calendar utilizing Gain as the social media scheduling tool.

client: Sociedad Integrada

content strategy: I redesigned content strategy for social media platforms, Instagram, Facebook and LinkedIn.